This New App Reconnects Lost Dogs with Their Owners by Scanning Their Nose

Similar to our human fingerprints, each of our pups has a unique pattern on their nose — and it’s that pattern that might just be their ticket home if they find themselves lost. Petcare brand IAMS just launched a beta version of its brand-new app called NOSEiD, which uses advanced technology developed by adam&eveDDB to reconnect owners to their dogs by scanning a pooch’s nose print.